DESCO, City of Ladue Disagree Over Colonial Marketplace Signs

The Colonial MarketPlace in Ladue and Clayton is nearly 80 percent occupied. The parking lot is striped and finished. Flowers and fences are in place.

One thing is missing: the signs above the store doors.

The developers, DESCO Group, want to put in 25-foot signs while the City of Ladue's ordinance calls for 12 foot maximums.

The matter will be discussed at the next Ladue Zoning Board of Adjustment (ZBA) at Ladue City Hall at 4 p.m. Monday, May 6.

At that time, both sides will state their cases and a decision will be expected to be made.

"They are asking for a varience to this ordinance, that's it," said Ladue's Administrator Mike Woolridge.

"As part of our rebranding of Colonial Marketplace (CMP), we would like a consistent sign package for all our tenants that also guarantees a beautiful consistent look at CMP.

The actual area for the letters of our proposed signs are 12 square feet (this meets Ladue code)  but when you include the background of each sign (more of an architectural element), the sign size increases to the 25 square feet," said Mike Anthon, vice president retail development for DESCO.

See our previous stories:

• Ivy Hill: We're Open for Business
• The Blown Away Blow Dry Bar is Fully Operational
• Colonial Marketplace Original Pancake House to Open Early to Mid-May
• New Clothing Store to Open in Colonial MarketPlace