National Jewelry Designer Geranium Opening First Storefront in U.S. at The Boulevard – Saint Louis Nov. 1
ST. LOUIS, MO. – Noted women’s jewelry designer Geranium is opening its first-ever retail storefront in 1,100 square feet of space at The Boulevard – Saint Louis. Previously a wholesaler of jewelry only (sold at thousands of boutiques and major retailers nationwide), Geranium plans a November 1, 2012 grand opening.
Geranium will sell vintage-inspired artisan jewelry, as well as apparel, handbags, fashion accessories and home goods, such as candles, pillows and stationery. Founded in 2010 by St. Louis-native Tina Anthon, Geranium has grown on the conviction that the perfect piece of jewelry should not be hard to find. Today, it employs 15 people.
“Our store will offer direct-to-consumer savings on a variety of jewelry and lifestyle goods that convey rustic vintage with a modern twist,” said Anthon. “We are delighted to showcase our unique collection in a first-ever retail location in my hometown, St. Louis.”
The Boulevard – Saint Louis is managed and owned by Pace Properties, LLC and Prudential Real Estate Group. Located at the intersection of I-64/40 and I-170, The Boulevard blends upscale retail and personal service providers with fine dining establishments and luxury apartments. It is now 100 percent leased and home to 23 operators, including Crate & Barrel, I.O. Metro, Soft Surroundings, P.F. Chang’s China Bistro and Maggiano’s Little Italy.